Customers perception about Comprehensive Private Car Insurance in West Bengal

Abstract

The objective of this research is to study the perception of purchasers of Comprehensive Private Car Insurance policy holders in West Bengal and to determine the variables which significantly influence the buyers. This study is divided into three broad sections.

The result of the study indicates that death or injury to a co-passenger is the most significant variable influencing a purchaser to buy a Comprehensive Private Car Insurance Policy, covering damage to one’s vehicle, including personal accident cover in West Bengal.