Does Demography of Employees Have a Role to Play on the Awareness and Perceptions towards Organizational Learning - A Study on Insurance Sector

Prognadipta Das; Dr. Deepjyoti Choudhury

Prognadipta Das
Dr. Deepjyoti Choudhury

Keywords: Organizational learning – Insurance sector – Awareness – Perception – Demographic factors

Abstract

Purpose – The study intends to identify whether there are variations in employee awareness and perception on organizational learning based on some demographic characteristics, namely: gender, age, educational qualifications and experience levels of employees or not.

Objective – The prime objective of this paper is to assess the awareness and perception levels with respect to different demographic factors of employees towards organizational learning in the insurance sector.

Methodology – The study adopted the descriptive research design followed by survey method via structured questionnaire which is based on demographic factors (independent variables) namely: gender, age, levels of educational qualification and experience of employees as well as the statements for measuring the dependent variables, that is ‘employee awareness’ and ‘employee perception’ towards organizational learning, using the 7-point Likert scale. The research opted for 250 samples by means of simple random sampling and employed descriptive statistics, independent sample t-test and one-way ANOVA test for representing the data and testing the hypotheses.

Findings – The findings of the study indicate that there is no significant difference among the groups of demographic factors while analysing employee awareness towards organizational learning. Conversely, while identifying the perceptual difference towards organizational learning. It has been noticed that there are significant differences between gender groups as well as amongst the employees belonging to different age groups. However, no significant difference has been identified among different educational qualifications as well as experience levels while analysing the employee perception towards organizational learning.

Research limitations/future implications – Time and cost constraints leading to small sample size may be few of the limitations. Another limitation may be related to the way in which awareness and perception of employees have been measured as only limited statements have been taken into consideration for measuring the same. The measurement statements may be altered or some alternate statements can be incorporated in the future researches. Also, future studies may resort to other demographic factors in addition to those mentioned in this study. Moreover, the scope of the study is restricted to the insurance sector of the southern region of the state of Assam.